Author Archive | Christoff Oosthuysen

When the underdog will get the upper hand

CHRISTOFF OOSTHUYSEN reviews Malcolm Gladwell’s ‘David and Goliath – Underdogs, Misfits and the Art of Battling Giants’, published by Allen Lane (2013). You often hear stories of how a small guy overcame the odds to outdo a mighty giant. This, Malcolm Galdwell explains in his just published book “David and Goliath” through real-life examples ranging… [Continue Reading]

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Start a project rather than a company

Christoff Oosthuysen  reviews Jason Baptise’s  ‘The Ultralight  Startup – Launching  A Business Without Clout Or Capital’, published by  Penguin (2012). This is the book Jason Baptise, author of ‘The Ultralight Startup’, says he wished he had when he started as a “naive and passionate entrepreneur at the tender age of nineteen” because it would have… [Continue Reading]

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The art of creating luck in business

YOU invest time in business planning because you want to increase the likeliness of your success, to maximise your impact on the quality of life of the customers you serve and to increase the reward for those involved in your business or organisation. And you produce a business plan to guide you in what should… [Continue Reading]

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The Lean Startup - Eric Ries

Finding a better way to plan for results

The Lean Startup – How Constant Innovation Creates Radical Successful Businesses by Eric Ries (Penguin Book, 2011) ONE of the single most repeated pieces of advice business owners get is to use a business plan. Therefore, we invest a lot of time and effort into our planning. With a good business plan, we are told,… [Continue Reading]

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