Author Archive | Christoff Oosthuysen

Own your industry

Christoff Oosthuysen reviews “Own Your Industry – How To Position Yourself As An Expert” by Douglas Kruger, published by Portfolio Penguin (2014). When you are known as “the expert”, clients will line up to do business with you. This is what Douglas Kruger exclaims in his recently released book “Own Your Industry”. But, that is… [Continue Reading]

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Good leaders create safety for their people

CHRISTOFF OOSTHUYSEN reviews “Leaders Eat Last – Why Some Teams Pull Together and Others Don’t” by Simon Sinek, published by Portfolio Penguin (2014). Why is it that in recent times the world has experienced so many repetitive market crashes – when the previous market crash happened as far back as the so called Great Depression?… [Continue Reading]

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How to live a happy life

Christoff Oosthuysen reviews Winning Without Losing – 66 strategies for succeeding in business while living a happy and balanced life by Martin Bjergegaard and Jordan Milne. Published by Profile Books (2013). Driven by the desire for success, many entrepreneurs fall into the trap of working harder and harder. They are so focused on achieving the… [Continue Reading]

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A serious read with many fresh snippets

Anything and everything you want to know about business, summarised into two pages per topic. This is what “The Business Book”, freshly published by Dorling Kindersley (part of the Penguin group), offers. This book is refreshingly well prepared and offers insights into a wide range of topics, from accountancy and advertising, to the Zurich Insurance… [Continue Reading]

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Focus on the value you offer

As a business owner, you can benefit from incentives and business development schemes. For instance, our front page story in the just release March edition of Small Business Connect cover the new youth wage incentive. In this edition we also report on the support promised by finance minister Pravin Gordhan in his budget speech (see page… [Continue Reading]

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Do your whole plan on one page

By the time you completed your business plan it may already be out-of-date. CHRISTOFF OOSTHUYSEN explains how to use a 1-page plan, as a comprehensive map” that can be refined as you go along, leading you to get bette-and-better so that you get improved results. In the rapid-changing world of today, we need to plan for… [Continue Reading]

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Easy to follow business intro

CHRISTOFF OOSTHUYSEN reviews the Bookstorm series edited by Eric Parker – Starting Your Own Business, Marketing Your Own Business, and Finance In Your Own Business. When you start out in business, or decide to up your marketing game for the first time, or plan unusual steps such as buying a business, you’re faced with many… [Continue Reading]

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Get out of the ‘terrible dip’

CHRISTOFF OOSTHUYSEN reviews “What To Do When You Want To Give Up – Help For Entrepreneurs In Tough Times” by Allon Raiz, published by Bookstorm Macmillan (2012). Every entrepreneur I’ve worked with over the past 20 years came to a point where they seriously thought of giving up. I know this because I was there… [Continue Reading]

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Here’s to a successful year ahead

For most business, 2014 is likely to be a difficult year. However, it is clear from the comments on the front page of the January edition of Small Business Connect (which is now on the streets) that entrepreneurs are thinking ahead and are not easily deterred. It’s as if the difficulties are there to switch… [Continue Reading]

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When the underdog will get the upper hand

CHRISTOFF OOSTHUYSEN reviews Malcolm Gladwell’s ‘David and Goliath – Underdogs, Misfits and the Art of Battling Giants’, published by Allen Lane (2013). You often hear stories of how a small guy overcame the odds to outdo a mighty giant. This, Malcolm Galdwell explains in his just published book “David and Goliath” through real-life examples ranging… [Continue Reading]

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