Christoff Oosthuysen reviews Jason Baptise’s ‘The Ultralight Startup – Launching A Business Without Clout Or Capital’, published by Penguin (2012). This is the book Jason Baptise, author of ‘The Ultralight Startup’, says he wished he had when he started as a “naive and passionate entrepreneur at the tender age of nineteen” because it would have… [Continue Reading]
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Start a project rather than a company
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