Tag Archives | reviews

Own your industry

Christoff Oosthuysen reviews “Own Your Industry – How To Position Yourself As An Expert” by Douglas Kruger, published by Portfolio Penguin (2014). When you are known as “the expert”, clients will line up to do business with you. This is what Douglas Kruger exclaims in his recently released book “Own Your Industry”. But, that is… [Continue Reading]

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How to live a happy life

Christoff Oosthuysen reviews Winning Without Losing – 66 strategies for succeeding in business while living a happy and balanced life by Martin Bjergegaard and Jordan Milne. Published by Profile Books (2013). Driven by the desire for success, many entrepreneurs fall into the trap of working harder and harder. They are so focused on achieving the… [Continue Reading]

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A serious read with many fresh snippets

Anything and everything you want to know about business, summarised into two pages per topic. This is what “The Business Book”, freshly published by Dorling Kindersley (part of the Penguin group), offers. This book is refreshingly well prepared and offers insights into a wide range of topics, from accountancy and advertising, to the Zurich Insurance… [Continue Reading]

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Easy to follow business intro

CHRISTOFF OOSTHUYSEN reviews the Bookstorm series edited by Eric Parker – Starting Your Own Business, Marketing Your Own Business, and Finance In Your Own Business. When you start out in business, or decide to up your marketing game for the first time, or plan unusual steps such as buying a business, you’re faced with many… [Continue Reading]

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Get out of the ‘terrible dip’

CHRISTOFF OOSTHUYSEN reviews “What To Do When You Want To Give Up – Help For Entrepreneurs In Tough Times” by Allon Raiz, published by Bookstorm Macmillan (2012). Every entrepreneur I’ve worked with over the past 20 years came to a point where they seriously thought of giving up. I know this because I was there… [Continue Reading]

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Start a project rather than a company

Christoff Oosthuysen  reviews Jason Baptise’s  ‘The Ultralight  Startup – Launching  A Business Without Clout Or Capital’, published by  Penguin (2012). This is the book Jason Baptise, author of ‘The Ultralight Startup’, says he wished he had when he started as a “naive and passionate entrepreneur at the tender age of nineteen” because it would have… [Continue Reading]

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